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India’s slowly changing attitudes to sex may have fuelled the demand for quirky items like flavoured condoms and love-making furniture, but misconceptions about safe sex and sexual health stubbornly persist.
For instance, just 15% of Indian respondents surveyed recently by international data analytics firm YouGov knew that the morning-after pill is not safe to be used regularly as a contraceptive. The survey, conducted in September, included 1,030 Indians aged over 18.
Brands such as i-Pill and Unwanted 72 can prevent pregnancy when taken within 72 hours of having unprotected sex. But used too often, and as the only form of contraception, they can cause hormonal problems and put women at risk of sexually transmitted diseases.
In conservative India, though, gynaecologists often shame unmarried sexually active women, so many find it easier to resort to emergency pills, which can be purchased without a prescription from any pharmacy. Their popularity has made India the world’s third-largest market for such tablets.
In the YouGov survey, a shocking 36% of respondents thought morning-after pills could be used as a regular contraceptive.
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